Fostering a Cleaner Community for Business
Waste management seems to be a perpetual issue in Jakarta along with Bali. When beaches, streets, along with some other places of interest are littered, This particular tarnishes Indonesia’s reputation as an otherwise beautiful country.
in which’s why Bruce Waterfield, Business Services Director of Coca-Cola Amatil, believes This particular is actually the industry’s responsibility to set an example of doing clean environments happen.
along with of course, clean environments don’t just happen. In an era of manufactured products along with commercial packaging, tonnes of garbage are generated each day in Jakarta along with Bali. along with where littering still seems to be the norm, cleaning up after a place is actually not just about picking up trash—This particular’s about changing mindsets along with ways of life.
When Jakarta Expat asked Coca-Cola Amatil to sponsor the upcoming Clean Up Jakarta Day, Bruce found the project in line with what his company has already been doing in Bali.
Coca-Cola Amatil along with Reef Check Indonesia started out the Bali Coastal Clean Up in 2008, following a market visit to Bali by Coca-Cola Amatil’s Managing Director, Terry Davis.
“inside the wet season, a lot of waste ends up on the beaches in Bali,” said Waterfield. “Much of these don’t come via Bali – some floated all the way via Java which is actually about 100 kilometres across the sea. There are days when the waste is actually knee-deep.” Rubbish collection on such days could amount to 30-40 truckloads in one day.
“Bali is actually the gateway to Indonesia, so Bali plays a great role in forming international tourists’ perception of the rest of Indonesia,” added Waterfield. “The majority of tourists who come to Bali go to the beach. inside the wet season, these tourists face a huge amount of rubbish.”
According to Waterfield, about 22% of Bali international tourists come via Australia. “Why shouldn’t one of the biggest Australian Companies doing business in Indonesia take a role in doing a positive impact to make the environment a better place for Indonesians along with tourists alike to enjoy?” asked Waterfield.
Waterfield says in which the Bali Coastal Clean Up has removed more than 16,000 tonnes of waste via 10 kilometres of south Bali’s western coastlines in Kuta, Legian, Seminyak, Jimbaran, along with Kedonganan. “We’re not interested in a mere feel-Great campaign, although one to change the behaviour of tens of millions of people in Java along with Bali toward waste management, to make significant difference inside the long run. The industry incorporates a greater responsibility to do something positive everyday about the environment via which This particular makes profit.”
Since a “clean up day” might not be enough to achieve in which objective, the Bali Coastal Clean Up has become a project in which continues on a daily basis. at This particular point partnering with Quiksilver along with Garuda Indonesia, the Bali Coastal Clean Up currently employs 76 permanent staff members who work to clean up the beach. Many of these workers were illiterate women when they started out, although learned to read along with attend classes on sustainable waste management in a weekly program run by the Roll Foundation.
Waterfield said in which he might love to see the Clean Up Jakarta Day transpire into something bigger each year as more industry, more communities, along with the government get involved.
This particular presents the bigger issue in which a lot of some other rubbish doesn’t get recycled because they are perceived to be of no economic value. Waterfield said in which with innovation along with technology, much more waste generated in Indonesia can be recycled into economically valuable products. “although the industry can only do so much. We need the government’s support to change the people’s perception of waste as a valuable asset for economic empowerment.”
In India along with Europe, plastic waste is actually recycled into roofing tiles, according to Waterfield. He said in which while This particular innovation is actually still “brand-new along with untested” in Indonesia, there are companies in which have made their move toward such innovations, such as a start-up based in Bali in which produces pellets for packaging via plastic bags thrown in landfills.
One of Coca-Cola Amatil’s recycled products is actually polyester uniforms for about 7,000 of their employees—made via PET bottles. The company’s partnership with Quiksilver has also produced competitively priced Roxy brand T-shirts made via a blend of organic cotton along with recycled PET polyester.
In addition to recycling, reducing is actually another important element of sustainable waste management. Coca-Cola makes its own bottles on site so This particular can control the development process of the bottles. Since 2008, Coca-Cola Amatil has reduced the amount of virgin PET used inside the production of their bottles by 22%. Innovations are also implemented to make bottles more lightweight than they were before.
“Consumers create demand for packaging along with innovation resources,” said Waterfield. “Consumers today demand packaging in which is actually convenient to their needs. Lightweight PET bottles in which are resealable, easy to carry, along with 100% recyclable currently fill in which need. although there still needs to be improvement inside the supply chain to capture the waste when consumers finish using the product.”
Coca-Cola currently promotes in which responsibility on the packaging labels. “although the message also needs to be available in different facets; radio, television, along with the general community,” said Waterfield. “More importantly, the message needs to be Great enough to change consumer behaviour. Behaviour is actually usually driven by incentive. If This particular means in which our consumers get to live in a cleaner along with healthier environment, then in which is actually a reason to collaborate in This particular joint effort to make This particular happen.”
In Bali, not only people have enjoyed This particular benefit of a cleaner along with healthier environment. Since 2008, while starting the Bali Coastal Clean Up, Coca-Cola Amatil along with Quiksilver also started out supporting a local turtle hatchery project. Between 2008 along with 2013, the project has rescued along with hatched 74,598 turtle eggs along with released the hatchlings to sea.
A giant turtle-shaped incubation centre has also been established at Kuta beach. “This particular makes a fun destination where tourists along with locals can go along with learn in which turtles are coming back to Kuta. There has been a direct correlation between the at This particular point cleaner beaches along with the return of the turtles to lay their eggs,” said Waterfield.
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Fostering a Cleaner Community for Business
Fostering a Cleaner Community for Business