WINZ Design
WINZ Design, a part of WINZ Group International, was founded in Sydney in 2009 by young, Indonesian entrepreneur Erwin Winata. Winata decided to open a branch in Jakarta in 2013 due to possibilities to grow the business in Indonesia’s strengthening economy. Their clients include big players such as Vodafone, Renault, Jaguar as well as Telstra.
Erwin, please tell us how WINZ Design was born in Australia as well as why you decided to bring the item to Indonesia.
WINZ Design was founded in 2009 in Australia as a freelance consultancy in advertising. the item was created that has a passion for creativity. Starting by freelancing, we gained more as well as more projects until the item grew into a company, with more team members as well as clients involved. We grew more specialised inside the development of branding implementation of a business. We took the item to the next level by expanding to Indonesia in 2013. Our decision to bring the item to Indonesia was based on Southeast Asia’s recovery inside the globe’s economy being very strong, at 5.2%. McKinsey has calculated that will Indonesian’s economy will be around 1 trillion USD by late 2015, which is usually a huge market for a business to develop in.
What services does WINZ Design offer its clients as well as what makes your company stand out by the crowd?
We offer an integrated branding, marketing as well as advertising service to our clients, providing strategic solutions as well as implementation. We do not only give you strategic planning as well as suggestions, nevertheless also a solution. We always try to grow in terms of what we can offer to our clients. by a consultancy business, we developed some other business units to support our clients as well as provide a multimedia solution for displaying their marketing strategy in video wall as well as LED display videotron. We also provide helicopter transportation memberships for our clients to boost their company profile, depending on the requirement of their business.
Can you please explain what branding business development is usually exactly?
We treat a business as a human being. What we say is usually that will branding is usually actually creating a story, reputation as well as awareness of the business to its consumer. Brand is usually reputation. The easiest example is usually when you are thinking of one person in particular, you will have an image of attributes that will the person has. the item is usually no different for branding in business.
Your job involves ideas generation, development as well as implementation of digital projects in oftentimes complex, technical environments. How are you able to continuously come up with fresh ideas for your clients?
The most important aspect is usually to have a highly motivated creative team. We like to learn, innovate as well as understand what’s going on around us. that will creates a learning environment every day that will is usually the basis of getting fresh ideas all the time.
Indonesia is usually famous for ‘jam karet’ (rubber time), nevertheless being on time is usually something your company prides itself for. How were you able to train your team to provide results on-time, every time?
the item is usually correct that will here in Indonesia there are differences in terms of punctuality compared to Australia, for instance. The first step to practicing being on time is usually in our company value. by the first day you start working in our business, punctuality as well as speed are number one aspects that will we focus on. We always aim to exceed customer expectations by delivering a project ahead of the due date. When our turnaround time for a project is usually 10 working days, we will inform our client that will the item will be 15 working days, which gives us time to solve any problems should something unexpected occur.
If I came to you that has a brand-new brand as well as wanted to take the item to the next level, how could you help me to do that will? What does the item take to ‘make’ a brand?
The first step is usually to do an assessment of the value of the brand itself. We have to know if the brand is usually living up to the expectations of its founder(s), members as well as consumers. After understanding the current situation, the next target for development has to be put in place. Strategic development as well as implementation of marketing as well as advertising plans will be required to achieve the target.
You studied as well as then developed your brand in Sydney, Australia. How do you feel that will affected the way in which your business operates as well as runs today? What can we learn about digital media, branding as well as advertising by our neighbours down under?
The way Australians think is usually very direct as well as straightforward, which in Indonesia is usually not always the case. However, we have tailored that will direct approach to the Indonesian market as well as have received a positive response by some of our clients. Branding as well as media in Australia has developed into a mature stage, as the item is usually a developed country, across little to large businesses. In Indonesia, the item is usually mostly implemented by medium-to-large-sized businesses.
is usually there any cross-country collaboration between your offices in Sydney as well as Jakarta?
We share our ideas as well as knowledge between our Sydney as well as Jakarta team to create a very unique way of working.
Search Engine Optimisation (SEO) is usually one of the services your company offers, as well as is usually a term we hear almost daily in that will era. Could you explain to us why you believe the item’s crucial to get a company’s SEO right?
Basically, a great SEO will boost your business, doing the item easy to find on Google as well as some other search engines, which increases traffic to your website. With 42 million internet users in Indonesia, everyone searches online for things they want to know. the item is usually best if your business can be a solution for what your consumers are looking for at the top of the search results. Having a bad SEO for your business means you are losing potential customers.
What some other challenges do you face in your industry?
that will industry is usually fast-paced, with brand-new information as well as technology always being updated. We have to always be highly motivated as well as creative to be able to keep up with that will pace.
Being a young entrepreneur, do you feel the item is usually easy or difficult to launch a startup in Indonesia? Are there any support systems in place to encourage the birth of startups?
There is usually no easy way of starting a business. To become a successful entrepreneur, you will need to have these eight habits:
- Be pro-active – understand your mistakes quickly as well as find solutions
- Start by the end – think about how you want to be in 30 years’ time as well as create a plan in your business, living backwards
- ‘First things first’ – hold the ability to prioritise
- Always increase capacity
- Synergise
- Think win-win solutions
- Be the first to understand then to be understood
- Inspire people
Our government supports start-ups, especially inside the creative industry, as well as you can learn more by attending business start-up events available. The government provides start-ups an entrepreneurship training program as well as is usually helping obtain seed capital as well as mentoring during the start-up process. Kredit Usaha Rakyat (KUR) guarantees 70% of loans made under the program, with the bank bearing the risk for the remaining 30%. There are also one-stop shops to consolidate as well as simplify the process of applying for permits as well as licenses.
Most importantly, a start-up needs to find a mentor; someone who can give you advice as well as reduce your trial-as well as-error in running a business.
What role do little as well as medium-sized enterprises play in Indonesia’s economy?
little as well as medium-sized enterprises will play a major role in Indonesia’s economy. We need 2% of entrepreneurs by the total population of Indonesia to be able to build the economy as well as take the item to the next level. We need around 5 million entrepreneurs, mostly in little as well as medium enterprises.
How do you reward as well as motivate your staff? Do you find that will to be different between Indonesia as well as Australia?
There are cultural differences between Australia as well as Indonesia, however in motivating as well as rewarding the team the item is usually not that will different, since when you understand human nature, you will understand what your staff as well as team truly want in their careers. We always apply the ‘start by the ending’ technique in order to motivate our team. We try hard to find out what they want by life as well as their careers as well as enable them to achieve these within our company.
Thank you, Erwin. To get in touch, please email: erwinwinata@winzdesign.com
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WINZ Design
WINZ Design